If you want to attract top people online, your ads need to be outrageous, compelling and found. To prove it we're launching our first annual outrageous ad writing contest. To win a fully-paid scholarship to Recruiter Boot Camp Online (a $1200 value!) you need to follow these guidelines on how to write and post ads that really pull in top people. We'll also award a second scholarship if you can get better results doing it a different way, but I personally wouldn't waste my time. With that said, here's the template we've used to write ads to successfully attract great candidates from entry-level to executive.

Let's start by identifying some of the biggest yield losses in the recruiting process and begin improving these. Starting with the worst, here are just basic metrics you might want to consider to achieve our goal:

There's a great article about recruiting in the September 2007 issue of Fast Company - "The Inevitability Of $300 Socks." Actually, it has nothing to do with recruiting unless you read between the lines. And what a great story is told between those lines! Chip and Dan Heath, the authors of the business best seller Made to Stick - Why Some Ideas Survive and Others Die, make the point in their article that some basic products attain premium pricing when they're seen as ideas rather than mere commodities. The Heaths cite alcohol, jeans and spa treatments as idea-based products and oil changes and fax machines as idea-free. You obtain premium pricing and margins with idea-based products and basic market returns with basic commodities

Here's a modified version of an earlier article that's worth considering today more than ever. Over my 25 years of recruiting experience, I've learned a few important principles about how to effectively recruit passive candidates. Most were learned by trial and error, and while they might not all be applicable to your specific situation, collectively they offer a pretty decent road map of what it takes to hire more top passive candidates on a consistent basis. Here are the first five of my favorite ten commandants for recruiting passive candidates. The next five will be covered in next week's Hot Tip article.

Most recruiters waste too much time doing unnecessary work. The solution is not reducing your req load, it's cutting your sendouts/hire in half. This will increase your productivity by 100%. In the process you'll start hiring more people who are top performers, but not great interviewers, and you'll stop hiring people who are great interviewers, but not top performers. Here's how to pull off this amazing feat:

We all know that most hiring managers don't conduct broad-based, evidence-based interviews. Many base their judgments about candidate competency on some combination of first impressions, technical knowledge, academics, and smarts. One sure way to improve your hiring batting average (sendouts/hire) is to prep your candidates to cope with whatever questions or circumstances arise. If you handle the candidate prep well enough, you can also prep your clients without them even knowing it.

Here's my minimalist definition of sourcing: presenting qualified and interested candidates within a reasonable period of time to a hiring manager, and have 100% of them be interviewed.

If you do any passive candidate recruiting you should go to LinkedIn.com and link to me using my This e-mail address is being protected from spambots. You need JavaScript enabled to view it email address. Of course, I won't give you a pass-through to any of my one million plus first and second degree candidates unless you clearly understand real job needs (here's an article on how to take the assignment and using performance profiles that you must read first) and have sent me a compelling email as to why this is a great job for a great person. Of course, that's not the purpose of this article, but it's a good introduction to my real point on how to contact and recruit passive candidates.