Are you aware that there were 101 million searches conducted last month on Google with the word "jobs" in the search string? Here's the link to Google's AdWord site to verify for this for yourself.

While this article is not a political treatise on how advertising influenced who you will vote for (or have voted for), it is an article on how recruitment advertising is rapidly coming of age and what you must do to attract top applicants for your job openings. It's also an article on introducing our annual Compelling Advertising Contest for 2009, but more on this in a moment. Search engine optimization will be a critical new aspect of our search contest this year, so a little background on this is in order.