The best active and passive candidates always have multiple opportunities. As a result they need more convincing that the job you're offering is better than the other opportunities they're considering. Recruiting is not about finding and hiring candidates who need another job. Anybody can do this. Recruiting is about influencing top candidates who don't need your job to consider it anyway, and then keeping them involved at every subsequent step in the hiring process.

The best active and passive candidates always have multiple opportunities. As a result they need more convincing that the job you're offering is better than the other opportunities they're considering. For passive candidates, they need to be convinced that your job is even worth evaluating. Convincing these top candidates to proceed in the hiring process and then to accept a fair offer is what recruiters need to do to be successful. Recruiting is not about finding and hiring candidates who need another job. Anybody can do this. These candidates will do whatever you suggest.

If you want to make Performance-based Hiring a reality, having a steady source of top candidates is essential. Networking is the key to pulling this off. To me, networking represents the difference between good and great recruiting. I don't look at job boards as a primary source of top candidates. Every now and then you'll find one, but not frequently enough to count on this source. However, networking, when properly done, can be the prime source of all your best people. How to do it well is the key. This will be the topic of this edition of the Science of Recruiting. And as you'll soon discover, it most certainly is a science.

Welcome to our new series of articles, The Science of Recruiting. Over the next ten editions, we'll look at every skill and technique necessary to be a great recruiter. At the end of it all, you'll have a sense of what you need to do to take your performance and success as a recruiter up another notch or two, or maybe more.

Are you aware that you are one of 10,000 people who saw this headline?

Are you aware that you are one of 1,000 people who decided to read this article?

Are you aware that you are about to be only one of 100 people who will respond to the offer I'm making at the end of this article? As a result of responding to this offer, you are about to become a better recruiter. Enjoy!

Part II It is my contention that the only way to systematically hire superior people is to clearly define superior performance before beginning any new job search. In Part 1 of this two-part series, the idea of using a performance profile instead of a job description was introduced as a means to accomplish this. The benefits of using a performance profile include more accurate assessments, a bigger pool of top candidates to choose from, significant reductions in time to hire, and -- by clarifying expectations upfront -- a more highly motivated and competent workforce.

Part I I've been a recruiter, recruiting trainer, and recruiting consultant for over 25 years. Before that (when I worked for a living), I had 12 different jobs in 10 years with three different Fortune 500 companies. During this 35-year span, I've either hired to work for me, or placed, well over 500 people, conducted over 2,500 interviews, and debriefed over 5,000 candidates and hiring managers.

Over the course of the past 20 years, I've been searching for - among other things - the single best question to ask in an interview. What I wanted to create was a One-Question Interview, a stand-alone query that would pierce through the veneer of generalizations, overcome typical candidate nervousness, minimize the impact of the candidate's personality on the interviewer, eliminate the exaggeration which many candidates adopt as an interviewing ploy and actually determine if the candidate is competent and motivated to do the work required. I also wanted this question to begin the recruiting process, convincing the candidate by the question itself that the person asking it was sophisticated and professional, and that the company involved was a great place to grow a career.

For years, I've been writing about the use of performance profiles as the lynchpin of effective recruiting. Everybody who has ever used one for conducting a search has experienced better results. By this I mean more and stronger candidates, improved relationships with hiring manager clients, better understanding of real job needs, more consensus about candidates, candidates who are easier to close, a significant reduction in salary demands, fewer counter-offers being accepted, a reduction in turnover, increased job satisfaction and far better on-the-job performance.

As I've mentioned in other articles, the iPod offers a great model for sourcing and recruiting. Three things stand out: