Three Common Sense Secrets to Hiring Outstanding Sales People

Wed, 02 Jul 2008 11:41:02 -0800

Over the years, we've helped many companies apply the principles of Performance-based Hiring^sm to find talented and productive sales people. When we first engage with these companies their conversations often begin with similar words… "Help me find sales people who are aggressive, multitaskers, closers who don't take ‘No' for an answer. It would be great if they came from our competitors and brought with them a few clients, contacts, or knowledge that will help them hit the ground running. And oh, by the way, I need them NOW." At this point in the conversation we have to intervene and help our clients think differently about the process of consistently hiring outstanding sales professionals. Below are three common sense secrets for doing just that:

Recruiting Darwin Awards – Not Everybody Evolves

Wed, 04 Jun 2008 11:24:06 -0800

Several years ago my children introduced me to the Darwin Awards. We've had a lot of fun reading some of the stories of the winners (or should I say "losers"?). These awards go to members of the human race who do something so dumb that they end up removing themselves from the gene pool – hence the name. For instance, take the guy who had a fuse in his car blow out on a long trip. He had the bright idea to use a bullet to replace the fuse. The logic was sound – it's made of metal and conducts electricity, doesn't it? Everything was going fine until the bullet heated up and exploded, leaving a big hole in his chest. As we travel the world talking to recruiters and recruiting organizations, I've become aware of some practices that, while not quite as deadly as the above example, do cause one to wonder what people are thinking. In the interest of brevity, I'm going to list just a few of the more egregious examples. I'll stop short of naming names, but know that every example is real.

Seven Deadly Sourcing Sins

Wed, 07 May 2008 10:34:18 -0800

You all know about the seven deadly sins. Commit any one of these and your eternal future may be in jeopardy. Today, I'll reveal the seven deadly sins of sourcing. While their eternal consequences may not be quite so dire, their negative effects on your ability to attract the best talent are an absolute certainty. For those of you who are well versed in classic literature, now would be a good time to recall Dante's seven levels of hell or some of the more graphic Greek tragedies. If I remember correctly they don't end well. So, to avoid similar consequences you might want to pay careful attention to these common sourcing pitfalls:

Sourcing before understanding the real job. Don't even think about engaging in any sourcing approach without a complete understanding of the job. Here are just a few of the questions that must be answered before starting any sourcing approach:

Why would someone who is good at this type of work want this particular job?
What does the person need to do in the job to be considered outstanding?
What will the person do, learn, and become with this job?
Why is doing this job at your company better than doing the same job at a competitor?

If you were able to answer these questions with some degree of specificity, you may now proceed to the next six sins. All good sourcing activities require deep job knowledge, so it amazes me how many recruiters expect to attract top talent without it. Your ability to create a compelling pitch, post a killer ad, or convince a candidate who's on the fence to move forward all comes from job knowledge. Job knowledge also allows a recruiter to understand what the benefits are for the candidate (i.e., opportunity, growth, stretch). Otherwise, all you have left is compensation and benefits, and in this market, that's not nearly enough.

Building Your Personal Recruitment Brand

Wed, 09 Apr 2008 11:29:53 -0800

When your clients or hiring managers think of you as a recruiter, what words come to their minds? Reliable? Insightful? Unresponsive? Bureaucratic? Whatever the words, these concepts define our personal recruitment brand. Hiring Managers may not communicate these directly to us in formal meetings, but they definitely share their opinions among their peers. Below is a short quiz which should help you get a jump start on where you stand with your personal recruitment brand. Ask yourself each of the following questions and be honest in your answers. No one’s looking, I promise.

Plan, Do, Study, and Act - The Foundation for Continuously Improving Recruiting

Wed, 12 Mar 2008 03:43:47 -0800

Plan, Do, Study, and Act is Dr. Edward Deming's approach to Total Quality Improvement. If you know anything about The Adler Group, you know that we believe hiring should be a predictable, repeatable business process. We advocate a process called Performance-based Hiring which we firmly believe allows organizations to systematically hire top talent. To make it predictable and repeatable there must be a structured approach to hiring that can be scaleable throughout an organization and a continuous process of planning, doing, studying, and acting to improve upon that process. There are four components to this process including the creation of a Performance Profile for each position, a focus on sourcing top talent (we call this "Talent-Centric Sourcing"), an evidence-based interview using our Two Question Performance-based Interview, as well as an integrated process for recruiting and closing the candidate. In our recent survey we asked candidates to measure the effectiveness of key aspects of the hiring process from the recruiter's perspective by answering the following question:

Recruiting Metrics

Wed, 13 Feb 2008 05:58:07 -0800

Question 12: How would you rank your company in using the following metrics to track performance?

One of the areas we wanted to explore in our recently completed survey was the use of metrics in tracking recruiting effectiveness. We asked recruiters and recruiting managers to rank their use of a particular set of recruiting metrics in tracking their team’s effectiveness. We picked metrics that we considered to be some of the most important indicators of recruiting efficiency and success. These include:

Candidates interviewed compared to number presented
Candidates interviewed per hire
Number of candidate interviews set up by recruiter by week or month
The use of web trends to track ad performance
Quality of candidates hired by recruiter and by manager

Quality of candidates by sourcing channel
Time to hire
Candidate on-the-job performance compared to predicted performance
Turnover by position
Turnover by manager

The Year of the Race!--Recruiting, Restructuring, and Rebuilding

Wed, 16 Jan 2008 10:58:49 -0800

2008 is the year of races, including the all-important race for the Presidency of the United States. As the presidential hopefuls gear up for their longest job interview ever, we shouldn't forget that the race for top quality talent in our own organizations has already begun, and candidates are bolting out of the gate at a tremendous clip. Unlike the presidential race, where now nine hopeful candidates are vying for one top job, the talent race is upside down with hundreds of thousands of candidates and even more open positions. As one pundit put it last year, "The talent wars are definitely over and the candidates have won!" Just like the bloated real estate market, we've got a glut of jobs and a shortage of talent (except perhaps in Michigan), and more recruiters than ever pitching their opportunities to an ever shrinking talent pool. Even if the economy dips into the dreaded recession, we'll still have jobs for talented people. It's a buyers market even for average talent, and recruiters are going to have to step up their game if they expect to attract top people. And just for the record... it's always a buyers market for top talent regardless of the position, industry, or economic circumstances.

The One Question Interview Challenge

Wed, 07 Nov 2007 08:06:26 -0800

Two months ago I gave a presentation to a room full of HR managers and executives from an engineering company in Omaha, Nebraska. After the presentation I had several conversations about their hiring challenges with individual managers. I ended up giving three people copies of the audio CD, "The One Question Interview," with the challenge that they use this approach on their next big hire and report back on their results. Last Thursday I received the following voice message from John Martin of Cascade Engineering. Here's what he had to say:

Get a Life! AND recruit candidates at the same time.

Thu, 11 Oct 2007 13:02:15 -0800

Today I'll share with you the inside scoop on Sodexho's first foray into using Virtual Job Fairs in Second Life. I recently interviewed Anthony Scarpino, Senior Director of Talent Acquisition for Sodexho, and Amy Brooks, one of Sodexho's recruiters who participated in their first ever virtual job fair. Amy recently attended our online Recruiter Boot Camp and graciously volunteered to share her experiences using Second Life to attract candidates.

Fixing Corporate Recruiting

Fri, 14 Sep 2007 11:20:40 -0800

Last week I met with a Director of Recruiting from a major Fortune 200 company in the Midwest. In a recent meeting with one of her top corporate executives, the executive made the comment that he finally considered the recruiting department "fixed." The Recruiting Director was so taken back by the comment that she didn't really know how to respond. She was genuinely troubled by his comment. What does he mean by "fixed"? Perhaps it was a backhanded compliment or maybe he meant "fixed" in the sense that he's crossed it off his to-do list—he's no longer worried about it. Perhaps he believes that because they recently installed a new ATS system, added two or three additional recruiters, and restructured their sourcing department, he doesn't really need to worry about it any more.

Unmasking the Well-Prepared Candidate

Fri, 17 Aug 2007 12:05:00 -0800

It's back-to-school week here in Colorado, so my eight children are beginning yet another year of school. It's always interesting to me to gauge their reactions to their new teachers. They form their impressions very early, and some of those impressions are negative. Last night my son told me about his new sixth grade math teacher from you-know-where. "Oh dad, she is absolutely awful! She's extremely strict, she doesn't allow talking in class, and home work has to be in on time. If it's a minute late you get zero credit. She's way too serious, no fun, and she's the hardest, worst teacher in the school. Can you help me transfer out of her class?" We've all had teachers like this one, but what's interesting to me is that as you go through this process over and over with so many kids, you realize that the first day of school is very much contrived. It's a huge multi-act play. Every teacher has on his/her game face. Some try to scare the kids into submission while others try to win the students over by being open and friendly. Each has their own strategy and it's all carefully orchestrated to set the stage for the coming year. In two or three weeks once the impact of the teachers' "first day of school" speeches wear off, I'll start to get the "real" scoop. Sometimes the toughest teacher becomes my child's favorite. What I really care about is simply their ability to teach my children their subjects well.

Are You On YouTube?

Thu, 26 Jul 2007 07:37:02 -0800

The FBI is looking for a few good interns, and they are looking on YouTube. Surprised? You shouldn't be. In June I spoke at the Arkansas Association of Colleges and Employers. As I travel I always ask my audiences, "What's new in recruiting? What have you seen that's really innovative and cutting edge?" One of the leaders of this group, Ron, mentioned the new campaign that the FBI launched three months ago on YouTube. He was so excited about it that his career center is now in the process of producing something similar to promote internships at his college. Naturally I had to take a look.

Waking the Sleeping Giant - Passive Candidates Won't be Passive for Long!

Thu, 31 May 2007 10:28:15 -0800

Life in recruiting used to be simple. Recruiters had exclusive jobs to offer to passive candidates who weren't looking for a job. Recruiters were the only ones who knew about these jobs, which gave them some element of control. The internet didn't exist and passive candidates stayed passive. Today the line between passive candidates and active candidates is crossed regularly.

Retail Marketing Meets Corporate Recruiting

Thu, 19 Apr 2007 10:48:32 -0800

Circuit City has taken a lot of heat in the last few weeks for their recent "wage" action. If you didn't hear, they recently fired hundreds of higher paid ($12/ hour) sales people only to replace them with lower paid ($8/hour) entry level sales - translated "they don't know squat" sales people. A bold but very misguided move on their part. So let's imagine that because of their recent actions they want to dramatically boost sales in the short run. They go out and hire a brand new Vice President of Sales to come up with a whole new approach to retailing. After careful thought, a few late nights and way too many "Red Bulls", the new Vice President decides that what they need is a much more structured and focused sales approach.

Back Woods Recruiting

Thu, 29 Mar 2007 10:51:44 -0800

Last week I traveled to Pennsylvania to conduct a Recruiter Boot Camp training class for a small recruiting firm in the backwoods of the Poconos. When I say the backwoods, I really mean up in the trees, out in the boonies, and completely isolated. I felt a little like I was entering into a real time warp. Just to give you a flavor for the group, it's like one big happy family. Monday nights and Wednesday nights are reserved for their regular pool tournament. They have a company team and some of them are apparently pretty good players. Tuesdays and Fridays are bowling nights. Thursday is of course date night. The CEO and founder graciously skipped her Wednesday evening at the pool table to join me for dinner.