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      <description>Kathy Barton</description>
      <language></language>
      <copyright>Copyright 2008</copyright>
      <lastBuildDate>Wed, 16 Jul 2008 09:59:48 -0800</lastBuildDate>
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            <item>
         <title>How Fast Can You Respond to Change?</title>
         <description><![CDATA[<blockquote>
  <p>&quot;Even if you're on the right track, <br>
    you'll get run over if you just sit there.&quot; <br>
&ndash; Will Rogers</p>
  <p>&quot;If everything is under control,<br>
    you are going too slow.&quot;<br>
&ndash; Mario Andretti </p>
</blockquote>
<p>It is a clich&eacute; these days to say that the only constant in the business world is change, but that doesn't make it any less true. Here are some great statements about the way conventional wisdom gets turned on its head:</p>
<blockquote>
  <p>&quot;Everything that can be invented has been invented.&quot; <br>
&ndash; Charles H. Duell, Commissioner, U.S. Patent Office, 1899</p>
  <p>&quot;Who the hell wants to hear actors talk?&quot; <br>
&ndash; Harry Morris Warner, co-founder of Warner Brothers, 1927</p>
  <p>&quot;I think there is a world market for maybe five computers.&quot; <br>
&ndash; Thomas Watson, Chairman of IBM, 1943</p>
  <p>&quot;640K ought to be enough for anybody.&quot; <br>
&ndash; Bill Gates, 1981</p>
</blockquote>
<p>If these guys can get it so wrong, is it any wonder that the rest of us poor mortals have trouble predicting what's going to happen next? Who could have foreseen the depth and breadth of the current housing slump and its affect on the economy 12 months ago? How often do you see a merger or acquisition coming from down in the trenches? How many of us have seen our companies go from a hiring frenzy to a hiring freeze in just a few months?</p>
]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/how_fast_can_you_respond_to_ch.php</link>
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         <category>newsletter</category>
         <pubDate>Wed, 16 Jul 2008 09:59:48 -0800</pubDate>
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            <item>
         <title>Perfect Candidates and Other Mythical Creatures</title>
         <description><![CDATA[<p align="left">Most of us outgrow our imaginary friends. We give up Santa Claus in elementary school, lose faith in the tooth fairy once we have our adult teeth, and stop believing in unicorns and leprechauns well before puberty. Beloved childhood fairy and fantasy tales are put away and saved for the next generation.</p>
]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/perfect_candidates_and_other_m.php</link>
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         <category>newsletter</category>
         <pubDate>Wed, 18 Jun 2008 09:27:06 -0800</pubDate>
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            <item>
         <title>The Antidote for Bad Interviewers</title>
         <description><![CDATA[<p align="left">You've been working hard to put together a strong slate of candidates for a hard-to-fill position, and through networking and sheer force of personality have assembled three qualified individuals. They each have strengths and weaknesses, but they all have been successful in the past achieving the types of goals and completing the types of tasks that need to be done in this job. Your biggest concern: an unpredictable hiring manager. You're never sure just who is going to hit the mark with this manager because it doesn't follow any pattern that you can see. The manager tends to take immediate likes and dislikes to certain candidates for reasons not based on their backgrounds.</p>
]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/the_antidote_for_bad_interview.php</link>
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         <category>newsletter</category>
         <pubDate>Wed, 21 May 2008 10:24:03 -0800</pubDate>
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            <item>
         <title>Effectiveness of Recruiting Tools/Techniques</title>
         <description><![CDATA[<p>It seems like every day you hear about a new recruiting tool or technique. The question is how many of them are really being used by recruiters? And more importantly, how many of them are effective? We asked that question on the Adler Group's <em>Recruiting and Hiring Challenges Survey of 2008</em> to try to get some sense of how recruiters rate the tools and techniques they are using. The actual question was, &ldquo;On a 1-5 scale (5 is best) how would you rank the effectiveness of these recruiting tools?&rdquo; A rating of 3 means <em>pretty effective</em>, 4 means <em>animportant resource</em>, and 5 means <em>an invaluable tool</em>. In analyzing the results, a tool needs a rating of 3 or higher to be considered effective.</p>]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/effectiveness_of_recruiting_to.php</link>
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         <category>newsletter</category>
         <pubDate>Wed, 26 Mar 2008 09:55:08 -0800</pubDate>
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            <item>
         <title>Recruitment and Technology</title>
         <description><![CDATA[<p>Technology is both the booster and the bane of people-oriented processes. The combination of the major job boards and applicant tracking systems (ATS) has transformed recruiting, but has brought its own set of problems. It's a classic illustration of Michael Hammer's views on information technology. In an article published in 1990 in the Harvard Business Review, the MIT professor made the case that companies focus on fixing the wrong issues, using technology to automate existing work rather than using it to make non-value adding work obsolete. BPR, or business process engineering, postulates that unless you review your processes before implementing new technology, you run the risk of doing the wrong things faster. At the very least, you may add an additional administrative burden without concurrent productivity gains.</p>]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/recruitment_and_technology.php</link>
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         <category>newsletter</category>
         <pubDate>Wed, 27 Feb 2008 03:15:17 -0800</pubDate>
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            <item>
         <title>Winning Despite a Weak Hand</title>
         <description><![CDATA[<p>If you've been through our Recruiter Boot Camp, you know that we advise recruiters to stay current on the business events in their industry.  In particular, news of layoffs, mergers, spin-offs and acquisitions, or anything that tends to make good employees nervous about their future at their current company.  Good recruiters will immediately begin calling into those companies, using the uncertainty about their companies' future as a tool to coax top employees to jump ship.  Many employees are willing to explore their options in these circumstances, so it's a technique that can be very successful.</p>]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/winning_despite_a_weak_hand.php</link>
         <guid>http://www.adlerconcepts.com/resources/column/newsletter/winning_despite_a_weak_hand.php</guid>
         <category>newsletter</category>
         <pubDate>Tue, 29 Jan 2008 22:01:50 -0800</pubDate>
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            <item>
         <title>Translating Marketing into Recruiting</title>
         <description><![CDATA[<p align="center"><strong>Translating Marketing into Recruiting</strong></p>
<p>I've always thought there were a lot of similarities between marketing and recruiting.  Both are often considered &quot;overhead&quot; positions.  Both work at proving their value to the business.  Both can be poorly understood at the executive level.  And both are often undervalued – after all, anyone can be a recruiter (or marketer), right?  I once worked at a company where my predecessor as SVP of Marketing had previously been the VP of Engineering.  He hadn't worked out in engineering, so they moved him over to marketing – after all, how hard can it be to run marketing (or recruiting)?  He was actually there for over a year before he was eased out of the company.</p>]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/translating_marketing_into_rec.php</link>
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         <category>newsletter</category>
         <pubDate>Wed, 28 Nov 2007 11:10:37 -0800</pubDate>
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            <item>
         <title>Rethinking College Recruiting</title>
         <description><![CDATA[<p>College recruiting, like all recruiting, continues to evolve as the demographics in the US shift.  Generation Y, also known as &quot;Millenniums,&quot; have some distinct preferences in the way they look for work and the way they approach their careers.  Even those companies that don't recruit entry-level people need to pay attention to these preferences.  Gen Y, those folks born after 1980, make up close to 25% of the current and potential workforce.  As the Baby Boomers begin to retire, this group and their attitudes toward employment will increase in importance to employers.</p>]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/rethinking_college_recruiting.php</link>
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         <category>newsletter</category>
         <pubDate>Thu, 25 Oct 2007 12:21:30 -0800</pubDate>
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            <item>
         <title>To Poach or not to Poach - is that Really the Question?</title>
         <description><![CDATA[<p>Last week on one of our <a href="http://www.adlerconcepts.com/training/online/free_events.php">free public webinars</a> someone asked whether I thought it was okay for recruiters to "poach" another company's employees.  This got me thinking about where the term "poaching" originates.  Here are some definitions:</p>
]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/to_poach_or_not_to_poach_is_th.php</link>
         <guid>http://www.adlerconcepts.com/resources/column/newsletter/to_poach_or_not_to_poach_is_th.php</guid>
         <category>newsletter</category>
         <pubDate>Thu, 20 Sep 2007 10:04:46 -0800</pubDate>
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            <item>
         <title>Compared to What?</title>
         <description><![CDATA[<p>I spent the first half of the '90s working at GE.  This was in Jack Welch's heyday:  best practices, work-out, and management course from Harvard professors at the training center at Croton-on-Hudson (affectionately referred to as Camp GE.)  It was a great experience, but there were a few things about GE's personnel policies that didn't really make sense.  One of these was what we called the 10-80-10 policy.</p>
]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/compared_to_what.php</link>
         <guid>http://www.adlerconcepts.com/resources/column/newsletter/compared_to_what.php</guid>
         <category>newsletter</category>
         <pubDate>Thu, 30 Aug 2007 10:50:52 -0800</pubDate>
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            <item>
         <title>Would Your Recruitment Ads Win a Super Bowl Contest?</title>
         <description><![CDATA[<p>Ok, I admit it.  Unless my team is playing, I only watch the Super Bowl for the commercials.  And for advertising agencies, the Super Bowl is every bit as critical a contest as it is for the football teams.  It defines bragging rights, generates huge publicity, and can mean millions of dollars in future business.  If you search the web for Super Bowl advertising, you get over 2.6 million hits--there is actually a site called superbowl-ads.com.  There are hundreds of sites that ask you to vote for your favorite (and least favorite) ads.  It's become part of our culture.  Job Boards such as CareerBuilder (with their chimpanzee campaign) have used the Super Bowl to generate enormous awareness of their offerings.</p>
]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/would_your_recruitment_ads_win.php</link>
         <guid>http://www.adlerconcepts.com/resources/column/newsletter/would_your_recruitment_ads_win.php</guid>
         <category>newsletter</category>
         <pubDate>Thu, 02 Aug 2007 12:05:36 -0800</pubDate>
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         <title>Making your Job a &quot;Dream Job&quot;</title>
         <description><![CDATA[<p>Depending on which survey you read, 40 to 60 percent of the workforce is just waiting for you to call them with a great job.  The number of people who are dissatisfied with their current job seems to climb with every new report.  CareerBuilder's "Dream Job" Survey in January 2007 revealed that 84% of US workers are not in their dream job.  No, these are not the jobs we dreamed of as children (in case you were wondering, the most popular are firefighter, princess, dancer, and cowboy).  The definition of a dream job for us "grown-ups" is far more prosaic that that.  According to CareerBuilder, "Workers said they want to enjoy their work experience, apply their talents and feel like they're making an impact. Having fun at work was the most important attribute of a dream job for 39 percent of workers, which heavily outweighed the 12 percent who said salary was most important."</p>
]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/making_your_job_a_dream_job.php</link>
         <guid>http://www.adlerconcepts.com/resources/column/newsletter/making_your_job_a_dream_job.php</guid>
         <category>newsletter</category>
         <pubDate>Thu, 12 Jul 2007 07:34:22 -0800</pubDate>
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            <item>
         <title>In the War for Talent, the Biggest Talent Pool Wins</title>
         <description><![CDATA[<p>Last year, in 2006, a momentous event occurred - the Carolina Hurricanes won the Stanley Cup (yeah!).   In addition, however, and more to the point, the demand for labor statistically exceeded the supply.  The long-predicted labor shortage arrived in fact.  The timing and severity of the shortage over the next 50 years is subject to debate, but its existence is not.  In the two decades between 1980 and 2000, the U.S. workforce grew by 54%.  From 2000 to 2020, it is predicted to grow by only 3%, due primarily to the retiring of the baby boom generation. For those of us in the recruiting and hiring field, this makes a difficult job even more difficult.  Given a projected gap of 14 million skilled workers by 2020, it's only going to get harder.</p>
]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/in_the_war_for_talent_the_bigg.php</link>
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         <category>newsletter</category>
         <pubDate>Thu, 14 Jun 2007 08:35:43 -0800</pubDate>
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         <title>Job Satisfaction as a Recruiting Tool</title>
         <description><![CDATA[<p>Last week we held our Performance-based Hiring Tour event in Chicago to a full house.  It was a great event and, as always, I learned something new from the participants.  Ed, the owner of a recruiting firm, shared a May 1 Harvard Business School article called <em>Inner Work Life: Understanding the Subtext of Business Performance</em>. The authors, Teresa M. Amabile and Steven J. Kramer, describe the article as "the first comprehensive look at what employees are thinking and feeling as they go about their work, why it matters, and how managers can use this information to improve job performance."</p>]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/job_satisfaction_as_a_recruiti.php</link>
         <guid>http://www.adlerconcepts.com/resources/column/newsletter/job_satisfaction_as_a_recruiti.php</guid>
         <category>newsletter</category>
         <pubDate>Thu, 03 May 2007 11:43:38 -0800</pubDate>
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         <title>Advertise like the Big Dogs (on a Chihuahua budget)</title>
         <description><![CDATA[<p>Most of the employment advertising we see is pretty bad.  It's boring; it's uninspired; it's not engaging.  In fact, it's often no more than a paid placement of a company or job description that's weak and overly long.</p>
]]></description>
         <link>http://www.adlerconcepts.com/resources/column/newsletter/advertise_like_the_big_dogs_on.php</link>
         <guid>http://www.adlerconcepts.com/resources/column/newsletter/advertise_like_the_big_dogs_on.php</guid>
         <category>newsletter</category>
         <pubDate>Thu, 12 Apr 2007 11:11:25 -0800</pubDate>
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