I was in Moscow the day the invasion of Georgia began. Our Russian guides, who up to that date were pro-American, saw the same conflict as a liberation clearly provoked by Georgia. Some of the more vocal on our tour, as well as the Russian guides, saw Barak Obama as the new American ideal, with John McCain being quite troublesome. Others saw Obama as a neophyte, ill-equipped to go belly-to-belly with Putin the Terrible. A former CBS Moscow bureau chief on the tour suggested diplomacy was called for, while the hawkish Americans in the group wanted a strong U.S. counter-attack. It seemed most Russians wanted an escalation of the conflict to demonstrate that they were no longer going to be pushed around by the West. I could go on, but by now you're probably wondering what any of this has to do with recruiting.

Consider this: managers typically make three different types of hiring decisions – an internal move (either a promotion or lateral transfer), hiring a rookie right out of college, and hiring an experienced outside person for an open position.

What's surprising is that a different set of rules applies for how each decision is made. More surprising is that the success rate for recent college grads and internal moves is far more predictable than for an outside, experienced hire. This suggests that it might make sense to change the outside hiring decision to more closely mimic the process used for college grads and internal promotions.

I've observed over the years that top people enter the job market in predictable ways depending on how satisfied they are with their current jobs. Here's a short video highlighting the job-hunting psychology of the top performer. Obviously, the more anxious they are about the quality of their current jobs, the more aggressive they'll be in looking for something else. Ten classic job-hunting styles stand out, from those who are simply open to talk about possible opportunities to those who are ready to accept a reasonable offer in a few days. From a consumer marketing perspective these would be called customer personas. Knowing the type of person you're seeking can help you develop a targeted sourcing strategy, rather than using a one-size-fits-all approach. Segmenting your candidate pool this way will become more and more necessary in order to increase the quantity and quality of top performers you're seeing.

Here's what I see as the fundamental ground rules for sourcing top talent, circa 2010. Implementing them now will give you a reasonable head start.

Over the past 30+ years I've been involved in thousands of searches, worked with hundreds of different hiring managers, trained 3,000 to 4,000 recruiters, and worked closely with dozens of major companies. Following are the common threads among the best techniques, processes, and tools I've seen and used. Collectively, they add up to a business process for hiring top people. While Performance-based Hiring provides a simplified high-level summary of these, it's the details and execution that will ultimately determine success.

When filling a job order, most recruiters search through virtual stacks of resumes hoping one stands out, matching most of the skills and experiences listed on the job description. When calling a person, the recruiter attempts to gain this same information by first describing the job and then asking the person to describe his or her background. If there's a fit, the selling process begins.

As you review each of the factors below rank yourself on the following 1-5 scale, with a Level 5 representing super star performance and a Level 1 representing absolute incompetence. On this scale a 2.5 would be considered adequate or average.

Level 1: Has no ability whatsoever, or doesn't want to do it under any circumstance.

Level 2: Has some ability, but needs urging or hasn't done it, but has the potential to learn.

Level 3: Has strong ability, has proven results, and is self-motivated to do it consistently.

Level 4: Has very strong ability with proven results and does it faster or does a lot more of it. Often trains others.

Level 5: Is one of the best in the business in this area. So good, in fact, is sought out to train others.

These meetings revealed some trends that might help you develop your future recruiting strategies.

- Bob Dylan

As most of you would agree, how companies market and advertise jobs to top people is changing at an accelerating pace; in most cases, more rapidly than companies can respond. Simply put, the winners in the ongoing war for talent will be those who can establish nimble and targeted programs designed to both anticipate and subsequently lead these changes.

Understanding where sourcing has come from and where it's going can help you get the needed jump-start as you begin developing your sourcing strategies for the recovery just about to start.

In the Olden Days of Sourcing – considered anything before 1995, or pre-Internet – print media and the telephone were the primary sourcing tools of choice. This was the era of the hidden job market, classified ads, company loyalty, and where networking was largely Rolodex-based. Big display ads dominated the Sunday Times and Thursday's Wall Street Journal. Job changes were fewer, but each decision meant more.