The best recruiters use a very sophisticated sales technique called solution selling during the sourcing process based on deep job matching. This starts by working with the hiring managers to clarify job needs, define the performance objectives, and develop an employee value proposition. From this, targeted sourcing approaches are developed that involve convincing the best people why they should consider your opportunity. Done properly far fewer candidates are presented to the client, all are seen, and one of them is hired based on an offer package emphasizing opportunity rather than compensation.

I've just finished reading Dan and Chip Heath's Made to Stick - Why Some Ideas Survive and Others Die. This is a great book on marketing and how to influence others, and many of the ideas can be directly applied to recruiting in general and recruitment advertising in particular. When you combine this with Hire With Your Head you'll be finding more top candidates and making more placements before the week is out.

If you want to attract top people online, your ads need to be outrageous, compelling and found. To prove it we're launching our first annual outrageous ad writing contest. To win a fully-paid scholarship to Recruiter Boot Camp Online (a $1200 value!) you need to follow these guidelines on how to write and post ads that really pull in top people. We'll also award a second scholarship if you can get better results doing it a different way, but I personally wouldn't waste my time. With that said, here's the template we've used to write ads to successfully attract great candidates from entry-level to executive.