Consider this: managers typically make three different types of hiring decisions – an internal move (either a promotion or lateral transfer), hiring a rookie right out of college, and hiring an experienced outside person for an open position.

What's surprising is that a different set of rules applies for how each decision is made. More surprising is that the success rate for recent college grads and internal moves is far more predictable than for an outside, experienced hire. This suggests that it might make sense to change the outside hiring decision to more closely mimic the process used for college grads and internal promotions.

Some people just think differently. Einstein developed most of his theories while watching the sun rise and set. He asked a lot of questions that other people weren't asking like, "How does a beam of light travel through the universe?" and voila – he invented the Theory of Relativity. I recently listened to the book on CD, Freakonomics, by Steven Leavitt. The entire book is about using common sense, logic, and data to answer some interesting and challenging questions. For instance:

This past quarter, I conducted two senior-level management searches. Each one stands out as a shining example of what to do and what not to do. Understanding the differences can double your monthly placement rate in about half the time. Before reading the details, you should benchmark your own recruiting skills using this 10-Factor Recruiter diagnostic assessment to get a sense of what it takes to be a great recruiter.

I've always thought there were a lot of similarities between marketing and recruiting. Both are often considered "overhead" positions. Both work at proving their value to the business. Both can be poorly understood at the executive level. And both are often undervalued – after all, anyone can be a recruiter (or marketer), right? I once worked at a company where my predecessor as SVP of Marketing had previously been the VP of Engineering. He hadn't worked out in engineering, so they moved him over to marketing – after all, how hard can it be to run marketing (or recruiting)? He was actually there for over a year before he was eased out of the company.