Course Agenda

In this four-hour course delivered in two, two-hour modules by a live instructor, attendees will learn how to use creative consumer Internet marketing and advertising techniques to find more top performers. The best people do go online to seek new career opportunities, but the methods and the selection criteria they use are far different than the typical average candidate. In this powerful course, attendees will learn how to find the best boards and use some of the latest advertising techniques to attract the best. Key course topics include:

• Don't post another ad until you understand the buying psychology of the top performer
• Learn to write compelling ads that tell stories to attract the best and get referrals
• Using reverse engineering to find the best boards and niche sites
• Using aggregators and Search Engine Optimization techniques to position your ad at the top
• Developing creative campaigns and talent hubs for high-volume sourcing
• How to use social and business networks to find great talent who are looking
• Leveraging your employee referral program
• Direct marketing techniques using LinkedIn and ZoomInfo

Sourcing top passive candidates is not about dialing for dollars or making fruitless cold calls. It's about finding the names of great people, influencing them to be part of your network and getting great leads from each one. Lou Adler made his career in contingency and retained executive search by mastering passive candidate sourcing, networking and recruiting and closing. In this advanced class he reveals his inside secrets on what it takes to find recruit great passive candidates every time for any position. This is one course you need to take if you want learn how to use the latest technology, tools and recruiting techniques to find more passive candidates than ever imagined. Key course topics include:

• How to attracting the attention of great people who aren't looking
• The best passive candidate name generating techniques in the business
• How to turn your employee referral program into passive candidate bonanza
• Overcoming call reluctance and getting at least 75% of your voice mails promptly returned
• Getting every candidate to say "yes" to your offer
• How to network like a pro and getting two to three great referrals on every call
• Overcoming objections and eliminating the competition
• Using the phone screen to position your offer and establish applicant control