The Adler Group – Understanding and Developing an Early-bird Sourcing Strategy

Understanding the job hunting process used by top performers allows recruiters to develop targeted high-impact sourcing programs. In this eye-opening session Lou Adler will give you an inside look at how top performers seek out new career opportunities and the process they use to select one offer over another. The evolution from print ads to job boards to targeted Web 2.0 advertising requires a sourcing strategy overhaul. Find out where you stand on this evolutionary recruitment sourcing scale and what you need to do to be at the forefront of sourcing top talent.

Shaker Recruitment Advertising & Communications – The Message, the Media, and the Metrics.

Content counts. Boring jobs, weak messages, and traditional advertising are no longer relevant or effective in a web-based world. Recruitment advertising is quickly adopting consumer marketing approaches for targeting ideal customers and top candidates. Shaker is leading the way. In this revealing session you’ll learn the truth about talent hubs, creative messaging, and what it takes to measure your recruitment advertising ROI.

Jobs2Web – The Magic of Web 2.0, SEO, CRM, and the Latest in Career Site Technology

In this session Jobs2Web will take you on an inside tour of your career site and show you why it’s not delivering candidates as expected. Understanding the bottlenecks and design flaws is the first step in converting your site into a proactive hub of recruiting activities. The magicians at Jobs2Web will show you how to create a pipeline of top talent using Web 2.0, Search Engine Optimization (SEO) techniques, reverse engineering, and candidate relationship management (CRM) tools.

SimplyHired – Using Aggregators, Blogs, and Social Networks to Leapfrog the Competition

Are you just participating or playing the advertising game to win? In this interactive session you’ll learn what it takes to win the new game of push-and-pull advertising by the masters at SimplyHired. Taking the offense means you’re pushing your postings to the blogs and networks where your top prospects hang out. Playing defense means you need to ensure that your ads aren’t hidden from the very people you want to find them. As a special bonus, they’ll tell you your current score by benchmarking your current programs to your competition. Better yet, SimplyHired will show you how to quickly get in the game and get some big wins.